Buses and Coaches 1945-70: From Contemporary Adverts
Buses and Coaches 1945-70: From Contemporary Adverts
Buses and Coaches 1945-70: From Contemporary Adverts
Buses and Coaches 1945-70: From Contemporary Adverts
Buses and Coaches 1945–70: From Contemporary Adverts
From 1945 to 1970, trade press advertisements for buses and coaches changed considerably, as the UK adjusted to post-war life. The austerity of early times led to major vehicle manufacturers working to develop new models while also trying to help improve the UK economy. The market attracted new entrants including truck manufacturers looking for new opportunities and a legion of smaller coachbuilders catering to operators that urgently required new and rebodied coaches to meet the demands of the post-war travel boom.
Using a wide range of adverts to illustrate the narrative, this book shows how smaller manufacturers often fell by the wayside as the market came to be dominated by a group of coachbuilders that had strong brand awareness and significant marketing impact. Slick adverts sometimes made outrageous claims for the product on offer.
With more than 180 period adverts spanning 25 years, this attractive volume tracks the advertising history of Britain’s biggest bus and coach manufacturers in their efforts to win sales.
Available: NOW
ISBN: 978 180282 384 4
Price: £15.99
Series: Britain’s Buses Series, vol 13
Format: Paperback, 96 pages
Author: Gavin Booth
ISBN: 9781802823844
Author: Gavin Booth
Number of Pages: 96
Format: Paperback
The Key Publishing Promise
A specialist media company serving the enthusiast community across the globe. Trusted for over 40 years.
Buy Direct and Save
Subscriber Only Discounts across the store
Get early access to exclusive events and product Launches
Buses and Coaches 1945–70: From Contemporary Adverts
From 1945 to 1970, trade press advertisements for buses and coaches changed considerably, as the UK adjusted to post-war life. The austerity of early times led to major vehicle manufacturers working to develop new models while also trying to help improve the UK economy. The market attracted new entrants including truck manufacturers looking for new opportunities and a legion of smaller coachbuilders catering to operators that urgently required new and rebodied coaches to meet the demands of the post-war travel boom.
Using a wide range of adverts to illustrate the narrative, this book shows how smaller manufacturers often fell by the wayside as the market came to be dominated by a group of coachbuilders that had strong brand awareness and significant marketing impact. Slick adverts sometimes made outrageous claims for the product on offer.
With more than 180 period adverts spanning 25 years, this attractive volume tracks the advertising history of Britain’s biggest bus and coach manufacturers in their efforts to win sales.
Available: NOW
ISBN: 978 180282 384 4
Price: £15.99
Series: Britain’s Buses Series, vol 13
Format: Paperback, 96 pages
Author: Gavin Booth
ISBN: 9781802823844
Author: Gavin Booth
Number of Pages: 96
Format: Paperback
Expected Delivery: 26/07/2022
All subscriptions are delivered post free. We will make every effort to ensure orders confirmed by 1pm Monday-Friday will be despatched on the same day. Orders confirmed after 1pm are not guaranteed to be despatched on the same day. For overseas orders please allow at least 28 days for delivery, overseas items are sent by surface mail.
Key Publishing charge delivery per entire order, rather than per single product, with the exception of any magazine subscription order, which will not be subject to postage charges. At the checkout page, you will be presented with the appropriate delivery options for your order to allow you to select the option that you prefer. All charges will be made clear prior to you being asked to confirm final payment for your items.
Please note: Subscription purchases do not incur any additional delivery charges.
BUSES Yearbook 2025
Buses Yearbook 2023
Airliner World Magazine Subscription (Print)
Modelling British Railways: Diesel Depots
HST - The Definitive Guide
BUSES Yearbook 2024
British Airpower (2022)
Modelling British Railways: Modelling Railfreight Sub-Sector
Buses Yearbook 2026
Airbus A330
Modelling British Railways DCTM
B-52
PJM Models OO gauge Crewe North A signalbox laser-cut kit
PJM Models latest exclusive ‘OO’ gauge model replicates Crewe Station A signalbox. The kit builds the compact 1907-built ‘box ...
USAF Yearbook 2026
Aircraft Carriers: History - Technology - Operations
Battle of the Bulge – The Last Throw of Hitler’s Dice
Handley Page Halifax Bomber Ltd Edition
Pistons, Passengers and Payloads
Lufthansa: The Complete History
Mach Busters
East German Steam
Hornby TT:120: One Size Suits All
F-14 Bombcat
Why Buy Direct
A magazine that truly inspires
I’ve been reading Airliner World for as long as I can remember. A magazine that truly inspires, with great articles and beautiful pictures.
Aaron B
Best on the market
I’d say Airfix Model World is the best on the market. Well laid out, well written and plenty of diversity. Definitely the magazine the others strive to beat
Tim H
Most technically accurate railway magazine
Modern Railways is the most technically accurate railway magazine in the business and with writers of the calibre of Ford, Walmsley and Willias, what is not to like?
Graham H
Gets better every year
I have almost every issue of FlyPast and it gets better every year. Great detailed articles and enjoyable stories in each issue
David L
Spectacular imagery
Between the spectacular imagery and timely articles, I can think of no better magazine related to modern military aviation than Combat Aircraft
Roger F
Subscribing since the 80's!
I started buying Aeroplane Monthly in ‘76 or ‘77. By the early 80’s I bought a subscription and I still have it. I love the magazine.
Chris E
A magazine that truly inspires
I’ve been reading Airliner World for as long as I can remember. A magazine that truly inspires, with great articles and beautiful pictures.
Aaron B
Best on the market
I’d say Airfix Model World is the best on the market. Well laid out, well written and plenty of diversity. Definitely the magazine the others strive to beat
Tim H
Most technically accurate railway magazine
Modern Railways is the most technically accurate railway magazine in the business and with writers of the calibre of Ford, Walmsley and Willias, what is not to like?
Graham H
Gets better every year
I have almost every issue of FlyPast and it gets better every year. Great detailed articles and enjoyable stories in each issue
David L
Spectacular imagery
Between the spectacular imagery and timely articles, I can think of no better magazine related to modern military aviation than Combat Aircraft
Roger F
Subscribing since the 80's!
I started buying Aeroplane Monthly in ‘76 or ‘77. By the early 80’s I bought a subscription and I still have it. I love the magazine.
Chris E
- Choosing a selection results in a full page refresh.
- Opens in a new window.