{"product_id":"spitfire-at-90-anniversary-edition","title":"Volvo Buses","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003eIn the 1960s, most UK residents would only know Volvo as a builder of sensible and safe private cars. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003eSome who had ventured beyond these shores might have encountered Swedish-built Volvo trucks and buses, but the UK bus market was proving a more difficult nut to crack. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003eFor years, virtually every new bus delivered to a UK operator had been built in the UK; this was the way it had been done since the 1940s, when there were still plenty of suppliers to satisfy requirements. But, as the 1970s began, things were about to change.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003eAs Volvo took its first cautious steps into the UK market, even the most ambitious of its managers would never have dreamt that within 20 years it would have garnered enough success to buy the seemingly indominable Leyland. Yet, it did.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003eThis is the story of Volvo’s increasing presence in the UK bus market. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003eIt covers chassis and complete vehicles sold into the UK and Irish markets, concentrating on Volvos that were used on local bus, local coach and express coach services. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003eHighly illustrated and meticulously detailed Landscape Book, this is a must-read.\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Key Books","offers":[{"title":"Default Title","offer_id":56929786724735,"sku":"KB0492","price":25.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/2344\/9395\/files\/ShopProducts_9.png?v=1778687674","url":"https:\/\/shop.keypublishing.com\/products\/spitfire-at-90-anniversary-edition","provider":"Key Publishing Ltd","version":"1.0","type":"link"}